Domaining the Domainer: Jamie Zoch’s “Domain Movers” Series

Jamie Zoch Shares Domain Discoveries With Domainers

I’ve been following Jamie Zoch and his “Domain Movers” series from the beginning. His first post dates back to June of 2013 when he revealed several domains registered by Hearst Communications related to a magazine deal with Dr. Oz rumored to be in the works.

Since then he’s consistently spent his valuable time researching what he calls “domain discoveries” and has shared these domain name transactions by corporations.

If you’re serious about making money with domain names and you haven’t been following his domain discoveries, you should start by going back and reading through the series.

If you’re like me, you’ll get a feel for how end-users think about domain names in terms of branding which is the single most important factor in determining value to an end-user.

For example, in the month of December Jamie published 9 posts in the series beginning with one on December 5 that included names like OreoSpaceDunk.com (registered by Mondelez International who owns the Oreo brand), and HuluBeyond.com (hand registered by Hulu).

The first thing I want to point out to those of you who are new to domain investing is that you must respect trademarks.

If you’re like most who discover domains as an investment for the first time, you look at names like the two above and start to imagine how easy it is to string together words to form (in your mind) a domain name to register, with the hope of selling it for a profit.

Thinking it’s easy is a costly mistake, especially if you include a trademark or a known brand in the name.

So to be clear, Mondelez International can register a name with the brand “Oreo” in it, and Hulu can register a domain with “Hulu” but you can’t, and expect to sell it to them.

Jumping ahead to the final post for December 2016, with a few exceptions, most of the names published that day were transactions made by or on behalf of a corporation, and that was already registered and held by another investor.

Of those, names like ThinDown.com or EasyToDo.com are the perfect combination of common words or well known phrases that you should be looking to ‘control’ as an investor.

As another example, Church & Dwight Co, Inc., makers of Arm and Hammer was able to hand register ArmAndHammerDoesThat.com and also CleanIsLove.com, the later of which could have been sold to them for a profit (provided you had the foresight to conceive it first, and the ability to ‘carry’ it for as many years as it took their brand and marketing team to come up with the same idea).

And therein lies the dilemma for domain investors looking to compete for the best names; How to afford buying and holding domain names until an end-user comes calling.

 

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