Sedo shifts policy on price cap

In response to an increase in value for three letter .com domain names, Sedo has lifted the limit from $10,000 to $50,000 for domain investors wanting to list their domain names with a higher set price.

In the past, if you wanted to set a price for your domain greater than $10,000, you had to request an appraisal or be granted an exception to the rule.

Well, that’s all changed. And buyers and sellers should be glad as it removes one of the barriers that made listing domains for sale on Sedo too cumbersome for many.

I’m not a fan of selective acceptance by domain markets based on the quality of the domain despite realizing that many more domains are worth less than what most dream of selling a name for.

The current market for three letter .com domains falls within the $10,000 to $50,000 “buy now” range as investors continue to pour money into short .com names.

Domaining the Domainer: Jamie Zoch’s “Domain Movers” Series

Jamie Zoch Shares Domain Discoveries With Domainers

I’ve been following Jamie Zoch and his “Domain Movers” series from the beginning. His first post dates back to June of 2013 when he revealed several domains registered by Hearst Communications related to a magazine deal with Dr. Oz rumored to be in the works.

Since then he’s consistently spent his valuable time researching what he calls “domain discoveries” and has shared these domain name transactions by corporations.

If you’re serious about making money with domain names and you haven’t been following his domain discoveries, you should start by going back and reading through the series.

If you’re like me, you’ll get a feel for how end-users think about domain names in terms of branding which is the single most important factor in determining value to an end-user.

For example, in the month of December Jamie published 9 posts in the series beginning with one on December 5 that included names like OreoSpaceDunk.com (registered by Mondelez International who owns the Oreo brand), and HuluBeyond.com (hand registered by Hulu).

The first thing I want to point out to those of you who are new to domain investing is that you must respect trademarks.

If you’re like most who discover domains as an investment for the first time, you look at names like the two above and start to imagine how easy it is to string together words to form (in your mind) a domain name to register, with the hope of selling it for a profit.

Thinking it’s easy is a costly mistake, especially if you include a trademark or a known brand in the name.

So to be clear, Mondelez International can register a name with the brand “Oreo” in it, and Hulu can register a domain with “Hulu” but you can’t, and expect to sell it to them.

Jumping ahead to the final post for December 2016, with a few exceptions, most of the names published that day were transactions made by or on behalf of a corporation, and that was already registered and held by another investor.

Of those, names like ThinDown.com or EasyToDo.com are the perfect combination of common words or well known phrases that you should be looking to ‘control’ as an investor.

As another example, Church & Dwight Co, Inc., makers of Arm and Hammer was able to hand register ArmAndHammerDoesThat.com and also CleanIsLove.com, the later of which could have been sold to them for a profit (provided you had the foresight to conceive it first, and the ability to ‘carry’ it for as many years as it took their brand and marketing team to come up with the same idea).

And therein lies the dilemma for domain investors looking to compete for the best names; How to afford buying and holding domain names until an end-user comes calling.

 

“So you want to be in the Domain Game?”

Domain Investing TipsIt’s Sunday afternoon and I’ve been pouring over the many “draft” posts that I started to write but never finished.

I have 61 drafts, some with one or two paragraphs and others with only one or two sentences. Buried inside one was this link to a 2010 post by Rick Schwartz that I thought I’d share, and it just so happens that the phrase “domaining today” is part of the title.

“Rick’s 36 Tip Checklist to Help you Start Successfully Domaining TODAY!!”

I went through the list and picked out ones that point to a statement he makes at the end of the post. The underlying message is that if you can’t see yourself building a business on it than how in the world would you expect someone else to see value in it.

“My test for a truly valuable domains is if it stands alone can I build a business around it if all I ever did was focus on that one domain from now on.”

I left these numbered as they appear in Rick’s list.

1. You are planting a SEED not buying a domain name.

2. You are staking a claim not buying a domain name.

7. Your mindset has to change from the immediate gratification to that of investor…

29. Be creative

30. Don’t buy and try to sell 10 minutes later

31. Activate the domain and monitor for traffic.

33. Just put it in inventory and assuming it was a value, pat yourself on the back for a good grab! It’s a fish!

“My two tips”

1. Not everything you think, hear or read about does a domain name make.

2. Remember tip number one.